Here is a great piece by Deb Ford on Linked Local Network.
Many small business owners are faced with similar issues when tackling the subject of internet marketing. What actual value and ROI can I expect for my business? Do I use it alone or as a complement to my existing marketing plan? It’s likely that the company has a static website managed by the two person marketing department or your college nephew. Then recently you met with business friends and someone mentioned using Facebook and Twitter, along with some other sites to drive business. The good news is you are not alone. Statistics indicate that small businesses still are wrestling with understanding the benefit to the social media equation. Yet, social media can be a huge boost to your customer base with minimal expense and can be incorporated into an existing traditional media campaign.
To develop your presence, you have to think about your customers. The same thought should be given to creating a social media campaign as to your traditional marketing campaign. . . .
Read entire post . . .
http://linkedlocalnetwork.com/archives/802
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